When I am asked for shop suggestions in London I always freeze for a moment or two and struggle to think of anything because I am so used to online shopping. However, when I do finally get a list together SMUG is always firmly at the top. Not only do I love the carefully curated mix of homewares, handmade ceramics, stationery, prints and much more, but I love the way the shop is styled and the cute cafe at the bottom; it feels much more special than your average shopping trip. I also love the location of the shop, slap bang in the middle of Camden Passage so you can antiques hunt at the same time – perfect!
![Smug, lifestyle store | Apartment Apothecary](https://assets.apartmentapothecary.com/wp-content/uploads/2015/02/smug-0006_small_Square1-870x1160-550x733.jpg)
Lizzie Evans who owns and runs the lifestyle store. Image: The Smuggler
![Smug, lifestyle store | Apartment Apothecary](https://assets.apartmentapothecary.com/wp-content/uploads/2015/02/smug-0178_small-550x358.jpg)
I can think of nothing that I wouldn’t happily take away with me from the shop. Image: London Design Festival
![Smug, lifestyle store | Apartment Apothecary](https://assets.apartmentapothecary.com/wp-content/uploads/2015/02/smug-0224_small-870x1305-550x825.jpg)
I love the styling, which makes the shopping experience all the more tempting. Image: London Design Festival
![Smug, lifestyle store | Apartment Apothecary](https://assets.apartmentapothecary.com/wp-content/uploads/2015/02/TampP_SMUG_WORKSHOP_IMAGE2_REC1-870x662-550x419.jpg)
Lots of events and workshops take place at SMUG like the one I attended with Thornback and Peel to print our own hankies.
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Yummy coffee and pastries or cakes finish off the shopping experience nicely. Image: London Design Festival
![Smug, lifestyle store | Apartment Apothecary](https://assets.apartmentapothecary.com/wp-content/uploads/2015/02/smug1-550x623.jpg)
I love the location of SMUG as there is so much going on in Camden Passage so you can make a whole morning or afternoon of it. Image: Shop Design Gallery
I would definitely recommend a visit if you can and failing that visit the online shop (be warned, you will not leave without making at least one purchase!).
Katy x