When I am asked for shop suggestions in London I always freeze for a moment or two and struggle to think of anything because I am so used to online shopping. However, when I do finally get a list together SMUG is always firmly at the top. Not only do I love the carefully curated mix of homewares, handmade ceramics, stationery, prints and much more, but I love the way the shop is styled and the cute cafe at the bottom; it feels much more special than your average shopping trip. I also love the location of the shop, slap bang in the middle of Camden Passage so you can antiques hunt at the same time – perfect!

Lizzie Evans who owns and runs the lifestyle store. Image: The Smuggler

I can think of nothing that I wouldn’t happily take away with me from the shop. Image: London Design Festival

I love the styling, which makes the shopping experience all the more tempting. Image: London Design Festival

Lots of events and workshops take place at SMUG like the one I attended with Thornback and Peel to print our own hankies.

Yummy coffee and pastries or cakes finish off the shopping experience nicely. Image: London Design Festival

I love the location of SMUG as there is so much going on in Camden Passage so you can make a whole morning or afternoon of it. Image: Shop Design Gallery
I would definitely recommend a visit if you can and failing that visit the online shop (be warned, you will not leave without making at least one purchase!).
Katy x