When I am asked for shop suggestions in London I always freeze for a moment or two and struggle to think of anything because I am so used to online shopping. However, when I do finally get a list together SMUG is always firmly at the top. Not only do I love the carefully curated mix of homewares, handmade ceramics, stationery, prints and much more, but I love the way the shop is styled and the cute cafe at the bottom; it feels much more special than your average shopping trip. I also love the location of the shop, slap bang in the middle of Camden Passage so you can antiques hunt at the same time – perfect!
I would definitely recommend a visit if you can and failing that visit the online shop (be warned, you will not leave without making at least one purchase!).